AL PEZZO’S ristorante.
SERVICES: BRAND CREATION, PACKAGING, SIGNAGE
Al Pezzo’s Ristorante, a newly established Italian culinary haven based in Saudi Arabia. I was tasked with creating a badass brand identity that captured the essence of Italian cuisine and providing an unforgettable experience for customers, that would set it apart in the competitive restaurant industry.
The brand identity embodies the essence of Al Pezzo’s Ristorante. The logo design featured a stylised representation of the interior of the restaurant, symbolising the authentic ingredients and peace found in Italian cuisine. The colour palette, inspired by the warmth of Tuscan landscapes, radiated elegance and authenticity. The typography used evoked a classic yet modern feel, perfectly blending tradition with innovation.
We successfully established a captivating brand identity, menu, and digital presence all together to help create an immersive dining experience that celebrated the authentic flavours of Italy.
